Privacy Policy

AV Gaming Labs

Who we are?

AV Gaming Labs, whose registered office is at Ahmedabad-382350, Gujarat, India) is the data controller of the personal information that we collect from you. AV Gaming Labs are referred to in this Privacy Policy as "AV Gaming Labs", "us", "we" or "our". We are committed to providing fun and exciting digital entertainment This Privacy Policy governs the collection, storage and use of personal information by us via our websites, apps and Services. It provides you with details about the personal information we collect from you, how we use your personal information, and your rights regarding the personal information we hold about you. Please read this Privacy Policy carefully.

Third party sites

Please note that the Services may contain links to websites or other services owned and operated by third parties. We do not endorse any such third-party services. We are not responsible or liable for anything that happens to you when you visit or use these services. AV Gaming Labs strongly recommends that you review the privacy policies and cookie usage of these third parties.

What data does AV Gaming Labs collect from you?

In this Privacy Policy, "data" means any personal data about you which could identify you (by itself or in combination with other data) such as your name, address, email address or an online identifier. We collect data about you in a number of different ways. In this section, we explain the different ways we collect personal data about you and the ways in which that information will be used. For more detail on how we use your data, please see the section titled "What does AV Gaming Labs do with this data?" We will usually collect and store the following data about you when you access and use our Services:

Data you give us directly

• If you register an account with us directly on our Services, we will collect your date of birth, location, username, avatar, password and email address;
• If you enter into any competitions or complete any surveys on our apps or websites, or when using any of our Services, we will collect and store the data you submit to us, including your name and contact details as well as information on your game scores and ranking in any competition;
• When you complete any in-app or in-game purchases, such as buying in-game currency and other items, we will collect data relating to your purchase history;
• When you participate in any AV Gaming Labs chat forums on our Services, we will collect your username, email address and any data that you share within your messages posted to that forum; and
• We will also collect information you provide to us if you raise a complaint, ask for technical support or report a problem with any of our Services, including when you contribute to or post on our Community pages.

Data we may collect when you use our Services (whether or not you register with us):

• Data about your location, device type and model, operating system and version and platform, and any apps you are using in conjunction with our Services;
• Data about your device's browser version, page loading time, mobile phone network and operator, generated device identifier information, referral source and IP address;
• Data generated when you play our games, such as the game version you are playing, your high score, log-in method, VIP level and rankings;
• Data relating to your game play history on our Services, including any purchases made;
• The number of times you visit or use any of our Services and the amount of time you spend using the Services; and
• Where you are accessing our Services through a third-party account such as Facebook or Google, we will collect certain information relating to your account with those third parties including your name, user ID, location (country and/or city specific), email address, date of birth, information from your public profile including friends and connections, log in details, avatar and other information based on your use of our Services. You can manage the data which is shared by such third parties with us by amending your preferences using the privacy settings which these third parties provide on their platforms.

We will sometimes use third party advertising companies to help us collect this data. Further information is provided below in the section titled "Third party advertising companies".

What does AV Gaming Labs do with this data and what is our legal basis for processing this data?

Use of data which is necessary to perform a contract

We collect, store and use certain data as it is necessary in order for us to provide you with access to our Services under the relevant terms and conditions of those Services. This includes:

• Providing you with a consistent and personalized Service across different devices and platforms and parts of our Services, for example, ensuring that your progress is saved across devices and displaying your image to your social media contacts (for example, Facebook friends that also use our Services);
• To restrict customers from attempting to use our Services from a restricted territory or who are under-age and attempting to access inappropriate content in breach of our terms and conditions;
• To ensure that you are complying with our terms and conditions when you use our Services and taking any necessary action if you are not complying with our terms and conditions;
• To moderate any chat messages in chat forums, in order to restrict access to harmful, infringing or illegal content; and
• To process any refunds requested by you.

This applies to the following data:

• Your username and password in order to allow you to log-in to your account for any of our Services from any device;
• Your contact details so that we can contact you with material variations to the legal terms relating to the Services you have asked us to supply (in accordance with our terms and conditions);
• Your contact details to communicate with you in relation to any competition that you have entered through our Services (in accordance with the relevant competition terms and conditions); and
• Your name and contact details along with details of your device operating system, browser version and IP address, in order to offer you technical support or respond to service questions that you raise.

Use of data which is necessary for our legitimate interests

Sometimes, our use of your data is for purposes which are ancillary to the provision of the Services, or which are desirable in order to make them operate more effectively. In those circumstances, we believe we have a legitimate interest in handling your data, and do not believe that this storage and use of your data will be of particular concern to you.

We use your data for our legitimate interests in the following ways:

• To detect and prevent fraud, hacking and/or cheating;
• To keep our Services secure;
• To provide you with any newsletter or blog that you subscribe to with us (which you can opt out of at any time using the privacy settings on our apps or through your profile settings on our websites);
• To customize the Services which are available to you;
• To improve the Services, for analysis and reporting purposes (this also includes using data to log any crashes in our provision of the Services, so we may report such interruptions);
• To track your use of our Services across our different games and platforms in order to provide you with a seamless experience;
• To connect social media accounts which you have actively linked with our Services (such as Facebook or Google+);
• To understand your preferences and personalize your experience of our Services;
• To send you push notifications with service-related information for certain Services (which you can choose not to accept or turn off by visiting the settings section of your device and selecting the appropriate setting);
• To communicate to you details of our events or promotions that you may be interested in within a game;
• To help us manage and provide you with advertising, as further described in the 'Third Party Advertising' section below;
• To record your preferences in relation to advertising and marketing communications; and
• To provide you with any customer support you have requested.

Data we use with your consent

We collect, store and use your email address, if you have provided your consent, in order to send to you promotional offers and provide marketing for Services that we believe may be of interest to you. We also use your data to offer you other Services which we think may be of interest to you by email where you have given your consent. Some of the third party advertising companies that we work with also collect, use and store data about you with your consent when you access and use our Services in order to provide you with targeted advertising. You can withdraw your consent at any point using the privacy settings available on our apps, and in your profile settings available on our websites, which means you will no longer receive these marketing messages.

Anonymous data

We will also collect anonymised details about visitors to and use of our Services for the purposes of creating aggregate statistics or reporting purposes. However, no single individual will be identifiable from the anonymised details we collect for these purposes.

Does AV Gaming Labs send marketing communications and how can I opt out?

If you have provided your consent, we may send you marketing communications in relation to our other Services that we think may be of interest to you via email. These messages will only ever be in relation to the named other similar Services of AV Gaming Labs that you have provided your consent to receive. We do not provide your data to third parties so that they can send you direct marketing communications via email or push notification without first obtaining your consent.

You can opt-out of receiving any direct marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you by using the unsubscribe mechanism in those marketing emails, or, in relation to push notifications, by choosing not to accept them or by turning them off by visiting the settings on your device and selecting the appropriate setting.

What does AV Gaming Labs do to protect data?

We have implemented appropriate physical, electronic and managerial security procedures to safeguard the data we process from loss, misuse, and alteration and to help prevent unauthorized access, maintain data security and to ensure that we correctly use the data we hold in accordance with the purposes for which we collected that data. We use industry-standard practices such as encryption, physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of any personal information that we might collect from you. For example, your email address and password will be encrypted which will make it very difficult for someone to discover and use them without our authorization.

We also strive to limit access to your data to employees performing a legitimate business function which requires them to access and use your data in order to supply you with our Services. We review our security procedures periodically to consider appropriate new technology and updated methods to ensure we continue to protect your data. Whilst we will do our best to protect your data, the transmission of information by you to us over the internet is not completely secure and we cannot guarantee the security of data during its transfer over the Internet to us. Any such transmission is at your own risk.

How long does AV Gaming Labs keep hold of data?

We will keep data only for as long as it is relevant and useful for the purpose for which it was originally collected and otherwise where required by law. This means that we will only retain your data for the minimum reasonable time period to allow us to provide our Services to you. If you decide to delete an account you have with us, certain data does stay on our AV Gaming Labs system for administrative purposes and to defend or bring any legal action. Please email us at avgaminglabs@gmail.com for information regarding retention periods.

What data is shared with or accessed by third parties?

AV Gaming Labs will share your data with various third parties (including our affiliate companies in other countries) as follows:

• We use third parties to help us manage your information and the Services, such as our cloud service provider, customer service and technical support provider, software and game developers, marketing delivery companies and IT maintenance providers.
• Some games available via our websites are only "iFramed". This means that, while such content looks like it is on our websites, it does not belong to us and is served by a third-party game developer and links to their site. We will let you know when you are playing an "iFramed" game through a pop-up message.
• We share your data with our third party payment providers where you have specifically asked us to complete any in-app or in-game purchases.
• You may create a profile for certain Services which may be visible to other users. Other users can choose to add you as a friend. You can change your settings through the 'edit profile' function in our Services at any time.
• We or our third-party partners may disclose your personal data where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.
• AV Gaming Labs may disclose your information to third parties in connection with a purchase, transfer or sale of AV Gaming Labs.
• If you choose to access any Services through a third party platform such as Facebook or Google, then that third party may collect other information about you in accordance with its terms and own privacy policy.

We require any third parties processing your data on our behalf to process it in accordance with your rights, our instructions and applicable law.

Third party advertising companies

We want to make sure that our advertising and marketing is relevant and interesting to you and our other customers. To achieve this, we use third-party advertising and technology companies to serve ads and/or provide aggregated data to assist in serving ads when you visit or use our Services. We also use these companies to automatically collect data from you when you use our Services in order to help us identify the ads that are served to you and what you do after seeing those ads.

The relevant data collected by these third parties includes a unique device ID, geo-location details and your assigned AV Gaming Labs user ID. The data collected by these third parties will vary, but may include your location, advertising ID, IP address, information on your interaction with advertising, browsing history and other technical information. These third party advertising companies will collect and use your data to provide you with more targeted advertising that is relevant to you and your preferences with your consent.

You can control and withdraw your consent at any time by visiting the game settings page or your profile page available on our Services. If you do not provide or withdraw your consent to receive targeted advertising, or if we know you are under the age of 16, then we will still serve you advertising when you visit or use our Services but this will no longer be tailored to you or your preferences.

We might also share your data with social media or other similar platforms, so that you and other people can see relevant content on that platform. You can opt-out from Facebook Custom Audiences in your Facebook privacy settings.

Will data be transferred overseas?

The data that we collect from you will be transferred to, and stored at, a destination outside of India, including the US (where some of our third-party cloud-based servers are based). It may also be processed by other AV Gaming Labs group companies or by one of our third-party partners operating outside of India. This transfer is required to host the Services, provide you with technical and customer support services, perform backups of your data, and to process your payment details if you make any in game purchases.

When you use our Services, your personal information may be sent to the United States and possibly other countries. When we transfer, store, and use personal information collected in the European Countries outside of the European Countries, we comply with our legal obligations and ensure that your personal information is subject to suitable safeguards. Although our collection, storage and use of your personal data will continue to be governed by this Privacy Policy. We will always ensure that any other such transfers of data are conducted in accordance with relevant laws in order to ensure adequate protection.

GDPR Classifications

Many types of data we process qualify for multiple legal bases for processing under the General Data Protection Regulation ("GDPR"). Below is the primary legal basis for each type of data that we process:

• We have a legitimate interest in conducting analytics, measurement of usage and conversions, and game telemetric to improve our Services.
• We have a legitimate interest in storing users' purchase history for the purpose of providing users help in fixing purchase and payment issues.
• We have a legitimate interest in enabling third party ads and data collection on our sites and apps to help provide a more customized ad experience for our users and site visitors.
• We have a legitimate interest in periodic email and direct marketing, to inform registered users of updates and offers.
• It is contractually necessary to process your username, email, password, cookie data, IP address, game network IDs, game information and similar information to fulfill our obligations in the Terms of Services to provide you with high quality games and a social game network from ourselves and our partners.

International Transfer

All Personal Information collected via or by AV Gaming Labs may be stored anywhere in the world, in the cloud or the servers of our service providers. When we transfer your Personal Information internationally, we will take reasonable steps to ensure that it is treated securely, lawfully and in the manner we describe in this Privacy Policy. Please note that laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where your information is transferred to or stored, used or processed in may be different from the privacy laws applicable to the place where you are resident.

By providing information to AV Gaming Labs, you consent to the storage of your Personal Information in these locations. By choosing to visit the Site, using our Apps, utilizing the Services or otherwise providing information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of India and the adjudication of any disputes arising in connection with AV Gaming Labs or the Site will be in accordance with the Terms of Services.

OPT-OUT (Right to Restrict Processing)

You have the right to opt out of certain uses and disclosures of your Personal Information. When you have consented to AV Gaming Labs' processing of your Personal Information, you may withdraw that consent at any time and opt out to further processing by opening an in-game support ticket or, alternatively, by contacting avgaminglabs@gmail.com. Even if you opt out, we may still collect and use anonymized, non-Personal Information regarding your activities on our Services.

1. Email Communications

If you receive an unwanted email from us, you can use the unsubscribe link at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or Services you have requested.

2. Mobile devices

AV Gaming Labs may occasionally send you push notifications through our mobile applications with game updates, high scores and other notices that may be of interest to you. You may at any time opt out from receiving these types of communications by changing the settings on your mobile device. AV Gaming Labs may also collect location-based information if you use our mobile applications. You can opt out of this collection by changing the settings on your mobile device.

3. Cookies and internet-based or targeted advertising

As noted, you may stop or restrict the placement of Cookies on your computer or remove them from your browser by adjusting your web browser preferences. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can also choose not to be included in Google Analytics. Please note that these opt out tools are provided by third parties, and AV Gaming Labs does not operate or control these tools or the choices that advertisers and others provide through these tools.

On mobile devices, you can reset the Advertising Identifier (like an IDFA) from your mobile device's settings page, which will prevent continued use of existing behavioral data tied to the previous Advertising Identifier. To be clear, whether you are using our opt out or an online industry opt out, these cookie-based opt outs must be performed on each device and browser that you wish to have opted out.

Rights of Access, Rectification, Erasure, and Restriction

You have the right to request access to and rectification or erasure of Personal Information. You can exercise these rights by opening a help ticket directly in-game via the 'Help' section, or by emailing AV Gaming Labs at avgaminglabs@gmail.com. Please note that we will need sufficient information establishing your identity in order for us to fulfill your request. Where we can validate your identity, we will process any such request within a reasonable time frame and in accordance with applicable law.

1. Accessing, Updating, or Correcting Your Data

You are expected to maintain accurate, complete, and up-to-date information in connection with your account, but we provide you functionality to update or correct your information directly in-app. For any information that you are not able to access or update directly, please open an in-game help ticket via the 'Help' section for that particular game, or contact avgaminglabs@gmail.com.

2. Deletion of Your Data

You have the right to request deletion of your personal information, subject to our data retention policy mentioned below. If you would like to have your personal information deleted with respect to any games you've played, please open an in-game help ticket via the 'Help' section for that game. If you have played multiple AV Gaming Labs games and want to have your personal information deleted as to all of them, please open a help ticket directly in-game via the 'Help' section for each of those games, or contact avgaminglabs@gmail.com .in for help.

Please note that if you delete your personal information, you may no longer use or access the Services. If you decide to use or access the Services again, AV Gaming Labs may consider this a new account and may collect personal information associated with that account in accordance with this Privacy Policy.

Data Retention

AV Gaming Labs retains the Personal Information collected as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.

Children's Privacy

Most of our Services are not specifically targeted at children. Where the Services are being used by children under the age of 16, we recommend parents and guardians regularly clear their browser cache and/or browsing history to clear cookies. For some Services however it may be possible for those under the age of 16 to register an account and access games and other content (with parental or guardian consent). Where children under 16 sign up and use our Services, their account is limited to those aspects of the Services which we deem appropriate for children.

If you are under 16 and have signed up to use any of our Services, we will only collect and process the following limited data about you: your date of birth and email address. We collect, use and store this data as it is necessary in order to allow you to log-in and use the Services you have registered for.

For Parents/Guardians

If you would like to review or amend your child's information, ask to have it deleted, and/or refuse to allow any further collection or use of your child's information, then please send an email to our Data Protection Officer at avgaminglabs@gmail.com . Please be sure to include your email address and a telephone number where we can reach you. To protect your child's privacy and security, we will take reasonable steps to help verify your identity before granting you access to the information that we collect and maintain about your child. We recommend that parents take the time to communicate and educate their children about Internet Safety.

How do I erase or restrict or update my data?

If you no longer wish for us to use your data, please get in touch. Please note that this may affect the provision of our Services to you, for example, you may not be able to enter any competitions or make any in game purchases. You have the right to ask us to amend or update any of your data which is out of date or incorrect, or change the way we may use your data. You also have the right to ask us to delete any personal information which we are holding about you.

You can also object to our processing of data about you, and we will consider any valid objections which you raise. In certain circumstances we may not be able to stop using your personal data but, if that is the case, we'll let you know and tell you why. If you wish to exercise any of the above rights, please get in touch with us by emailing avgaminglabs@gmail.com

How do I get a copy of my data?

You have the right to ask us to provide you with copies of personal data that we hold about you at any time. Please contact us by emailing avgaminglabs@gmail.com

How can I contact AV Gaming Labs?

If you have any questions about this Privacy Policy or wish to request a copy of the data which we hold about you, please contact our Data Protection Officer at avgaminglabs@gmail.com

What can I do if I have a complaint?

If you are not satisfied with the way your query or complaint is handled by AV Gaming Labs, please let us know by emailing us at avgaminglabs@gmail.com

List of Advertising Partners used in AV Gaming Labs's games

As set out in our Privacy Policy, the following advertising partners are integrated into some or all of our games. These advertising partners may process personal data of our end users in accordance with our Privacy Policy.

MOBILE

Advertising Partner	Privacy Policy
AdColony	https://www.adcolony.com/privacy-policy/
AdMob (Google)	https://policies.google.com/technologies/partner-sites
Adview	https://www.adview.cn/web/overseas/policy/privacy
Applovin	https://www.applovin.com/privacy/
Facebook	https://www.facebook.com/policy.php
Fyber	https://www.fyber.com/legal/privacy-policy/
inMobi	https://www.inmobi.com/privacy-policy/
ironSource	https://developers.ironsrc.com/ironsource-mobile/air/iro
Loopme	https://loopme.com/privacy/
MoPub	https://www.mopub.com/legal/privacy/
Oath	https://policies.oath.com/in/en/oath/privacy/index.html
LifeStreet	https://www.lifestreet.com/privacy/
Soomla	https://soomla.com/privacy-policy.html
Tapjoy	https://www.tapjoy.com/legal/#privacy-policy
Unity Ads	https://unity3d.com/legal/privacy-policy
Vungle	https://vungle.com/privacy/

WEB

Advertising Partner	Privacy Policy
AppNexus	https://www.appnexus.com/en/company/platform-privacy-policy
Criteo	https://www.criteo.com/privacy/
Google Doubleclick	https://policies.google.com/technologies/ads
Index Exchange	http://www.indexexchange.com/privacy/
Lifestreet Media	http://www.lifestreet.com/privacy/
Open X	Privacy Policy
Pubmatic	Privacy Policy